Case Study

Moniaki.pl - User Experience

About the company

Moniaki.pl is one of the most popular financial blogs in Poland. The authors, who are a team of old friends, focus on x-raying bank offers and their main goal is to reach wide audience and educate the customers about potential risks and benefits resulting from banks’s promotional offers.

A few words from Moniaki team:

“We believe that the society we create around the blog can somehow influence the banking market. We want the banks to prepare their products in a way beneficiary both for them, as well as for us, their clients.”

Challenges:

  • Verification of the proposed functionalities and options on the mock-up website
  • Verification of the filtering usability available on the mock-up website
  • Checking the usefulness of the financial products search corridor

Execution:

  • Reduction of the test group to people between 20-35 years old who are interested in opening a personal account and people looking for capital investment opportunities.
  • We conducted 60-minute interviews with 16 respondents and carried out loud-thinking protocol research in order to learn the motives behind following steps and behaviours of the website’s users.
  • The study was mainly explorative in its nature, so it allowed for a later analysis and decisions regarding the key issues.

Results:

  • 16 hours of video from tests, over 150 hours of work done by our specialists, 24 change recommendations
  • After analyzing the interviews, we found out whether searching for the financial products, product listing and narrowing the results is simple and understandable enough for the target audience, or not. We also checked if using the site is a positive experience for the users.

ILIO – Moniak.pl
Żwirki i Wigury 57
97-100 Toruń
NIP: 9562200619
REGON: 3406187

References

In January 2017 we started our cooperation with TestArmy Group S.A. in the field of User Experience in order to support our new product, namely moniaki.pl – Our goal was to verify the usefulness of mock-ups in tests with users. We wanted the service we prepare to deliver positive experiences to the users, be as straightforward as possible and meet their needs to the greatest extent possible.

We recognize TestArmy’s openness to our needs as a client and their adjustment of proposed solutions to our set goal. We appreciate the highly professional approach and team’s devotion to the project. It was all very noticeable throughout the whole process of project realization.

We especially value high schedule accuracy with which the work was conducted and its quality of execution. After finishing the research we were presented a report compliant with our expectations, and which allowed us to take appropriate direction during the final stages of polishing our product.

Test Army Group S.A. is a trustworthy partner, when it comes to the User Experience research field.

ILIO – Moniaki.pl

Paweł Wróblewski

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