Case Study

Yves Rocher - E-commerce, UX, Functional

About the Company:

Yves Rocher is an internationally recognized French cosmetic company that has been on the market for over 50 years. The basis of its’ business is the production of natural cosmetics for face and body care as well as make-up accessories. The company’s mission is to create cosmetics that are in harmony with nature. Yves Rocher, is one of the few companies that controls all stages of product development from certified farmer breeding to production and distribution.

 

 

According to the most recent data, Yves Rocher operates in 88 countries with over 1400 outlets and 5 factories. They specialize in sales through their online store (which accounted for 44.9% of their sales according to data from 2005) and in retail sales with their network of company-owned stores.

We needed the support of independent QA and UX professionals who could verify that the online store was functioning correctly after we implemented changes. Our cooperation with TestArmy has helped us improve the process of implementing changes and brought many solutions to us through their reports.

Karol Bzymek  Digital and IT Manager (CEE) at Yves Rocher Polska

Our Mission:

Yves Rocher commissioned us to perform functional and UX tests on their online store. Our job was to test all functionalities, modules and components through the eyes of their customers and find errors that they could improve upon. In addition, the Yves Rocher team wanted to find out how users were using the site and how to make it more user friendly and to make shopping a more enjoyable experience. The overall goal of our mission was to increase the conversion rate on their page.

Implementation:

  • The subject of the tests was the online store, which we tested in both desktop and mobile versions
  • Functional tests were performed by a group of 48 certified testers, including 3 working in our headquarters and 45 from the TestArmy crowd testing platform
  • The testers carried out tests of their online store on computers with different system configurations, on six different web browsers and on thirty mobile devices (smartphones and tablets)
  • After conducting the functional tests, our UX team performed an expert verification of the usability of the site by setting up a research hypotheses, setting up a test group and creating a specific test scenario
  • Next, a remote study was conducted with users (including moderator), in a group of 32 people

Results:

  • The testers tested the key functions of the online store in addition to user registration, user account editing, product search and the purchasing process
  • During the tests we reported 247 errors (functional, text, usability, technical and security). Each error had a valid message describing its’ situation
  • Based on the research with our users, our UX team detected dozens of critical points on the site that put users at a disadvantage. Some of these included: filtering, use of the search engine, product delivery and shopping summary
  • All usability errors discovered on the site were reported along with recommendations on how to correct them
  • In conclusion, our tests consisted of 32 hours, 105 page report and 86 recommendations for usability changes

It was a big challenge to carry out two functional testing rounds and UX testing with the short deadline that we were given. Tests on a specific large user base and rich research material from our UX experts enabled us to provide an ideal usability solution in our final report.

Szymon Chruścicki  Project and Business Manager at TestArmy

Yves Rocher Polska Sp. z o.o.
ul. Nowogrodzka Street 68,
02-014 Warsaw,
NIP 113-07- 14-684
19th June 2017

We choose to work with Testuj.pl/TestArmy in 2017 to supplement our testing needs. Our main motivation was their professional approach to projects and the complexity of projects that they have handled in the past. We are satisfied that we decided to work with Testuj.pl/TestArmy in regards to our QA and UX needs. From the results of the tests that they carried out on web and mobile users, we learned about some problems and got valuable marketing recommendations in regards to our programs’ usability. All of the work that we entrusted to Testuj.pl/TestArmy was completed in a professional manner with sufficient communication between our team and theirs. Every one of the assigned tasks were properly completed with the upmost care and in accordance with industry standards.
We recommend Testuj.pl/TestArmy as a reliable, competent partner in the areas of QA and UX.

Karol Bzymek
Digital & IT Manager CEE
at Yves Rocher Poland