Yves Rocher - E-commerce, UX, Functional

Results:

• The subject of the tests was the online store, which we tested in both desktop and mobile versions
• Functional testing services were conducted by a group of 48 certified testers, including 3 working in our headquarters and 45 from the TestArmy crowd testing platform
• The testers carried out tests of their online store on computers with different system configurations, on six different web browsers and on thirty mobile devices (smartphones and tablets)
• After conducting the functional testing activities, our UX team performed an expert verification of the usability of the site by setting up a research hypotheses, setting up a test group and creating a specific test scenario
• Next, a remote study was conducted with users (including moderator), in a group of 32 people

• Functional testing and UX experts tested the key functions of the online store in addition to user registration, user account editing, product search and the purchasing process
• During the tests we reported 247 errors (functional, text, usability, technical and security). Each error had a valid message describing its’ situation.
• Based on the research with our users, our UX team detected dozens of critical points on the site that put users at a disadvantage. Some of these included: filtering, use of the search engine, product delivery and shopping summary
• All usability errors discovered on the site were reported along with recommendations on how to correct them
• In conclusion, our functional testing activities and UX analisys took 32 hours and resulted in a 104 page long report and 86 recommendations for usability changes.